Coaching Designed to Make You Unstoppable
At Built for More, we believe fitness is about more than aesthetics — it's about showing up stronger, more resilient, and ready for whatever life demands. Founded by a passionate online fitness coach and Firefighter, Built for More exists to shift the focus from “looking fit” to being capable — physically, mentally, and emotionally.
We help people train with purpose: to build grit, confidence, and lasting strength. Whether you're aiming to conquer an emergency services fitness test or simply want to take full ownership of your body and potential, we’re here to guide you through.
Our coaching blends smart training principles with mindset development, helping you stay consistent, push through challenges, and realise that you are capable of far more than you think.
You weren’t made to settle. You were Built for More.
Trinity
When I first started coaching I wasn’t very confident, I was fresh out of the military having put on a load of weight and thick in an identity crisis not quite sure where to go next. I could not have anticipated how much my life would change. I have my hobbies back, my passion and love for fitness, I recognise myself more and more every day and it’s healed my relationship and confidence with food. The support Lucy has given me thought this time has been unwavering and I can not recommend her enough. She’s taught me to not just use exercise and nutrition as a tool to lose weight and see progress but to find confidence and happiness at the same time.
Aleautia
Coaching with Lucy has been an incredible experience. Her workouts are structured, intentional, and designed to push me toward being the best version of myself. Since training with her, I’ve greatly increased my strength (especially pull-ups!!!) and improved my cardio endurance. I never ran before working with Lucy, and now I can’t imagine training without it. Because of her coaching, I was at the top of my class for oxygen conservation while training on air. She’s helped me become a stronger, faster, and more capable firefighter — and that’s something I can’t thank her enough for!
Katie
This coaching has changed my life for the better. Not only have I gained a level of discipline I didn’t know was possible, I have fallen back in love with training, transformed my training style to hybrid from strictly weightlifting and gained a level of strength and fitness that I am so proud of ❤️
Molly
In just weeks, you’ll feel stronger, more confident, and genuinely excited to train.
Rosie
I was sceptical about online coaching, but it was the best decision to restart my fitness journey! After having a little one, Lucy helped me rebuild my strength, fitness, and confidence in a way that fit around family life. The app kept me accountable, and I loved our weekly check-ins—she’s the ultimate hype woman 🥳. Training with Lucy gave me the boost I needed to return to work as a firefighter. The process really works, and I’d love to train with her again! 🥰🙌🏻
Hannah
Her support goes beyond the gym, helping you create lasting healthy habits.
Kirsty
Coaching with Lucy is great. She provides in depth feedback at the end of the week’s check in and has random wee tips and tricks to help you prepare for the next week, that you wouldn’t think about beforehand. Coaching keeps me accountable. I enjoy having someone watching my workouts and tracking my calorie intake. I feel like I don’t want to let my coach down as well as myself so I put the work in.
Sloan
This program is very helpful and informative. Both before and after my injury it’s helped me build up strength in the gym and make lifestyle changes that overall benefit my health. I have learned a lot about my nutrition and how to work towards the goals I have for myself. Working with you has made a big impact in my fitness journey and I am very grateful for your guidance.
Amy
Trinity
When I first started coaching I wasn’t very confident, I was fresh out of the military having put on a load of weight and thick in an identity crisis not quite sure where to go next. I could not have anticipated how much my life would change. I have my hobbies back, my passion and love for fitness, I recognise myself more and more every day and it’s healed my relationship and confidence with food. The support Lucy has given me thought this time has been unwavering and I can not recommend her enough. She’s taught me to not just use exercise and nutrition as a tool to lose weight and see progress but to find confidence and happiness at the same time.
A Few Words From Our Clients
Trinity
When I first started coaching I wasn’t very confident, I was fresh out of the military having put on a load of weight and thick in an identity crisis not quite sure where to go next. I could not have anticipated how much my life would change. I have my hobbies back, my passion and love for fitness, I recognise myself more and more every day and it’s healed my relationship and confidence with food. The support Lucy has given me thought this time has been unwavering and I can not recommend her enough. She’s taught me to not just use exercise and nutrition as a tool to lose weight and see progress but to find confidence and happiness at the same time.
Aleautia
Coaching with Lucy has been an incredible experience. Her workouts are structured, intentional, and designed to push me toward being the best version of myself. Since training with her, I’ve greatly increased my strength (especially pull-ups!!!) and improved my cardio endurance. I never ran before working with Lucy, and now I can’t imagine training without it. Because of her coaching, I was at the top of my class for oxygen conservation while training on air. She’s helped me become a stronger, faster, and more capable firefighter — and that’s something I can’t thank her enough for!
Katie
This coaching has changed my life for the better. Not only have I gained a level of discipline I didn’t know was possible, I have fallen back in love with training, transformed my training style to hybrid from strictly weightlifting and gained a level of strength and fitness that I am so proud of ❤️
Molly
In just weeks, you’ll feel stronger, more confident, and genuinely excited to train.
Rosie
I was sceptical about online coaching, but it was the best decision to restart my fitness journey! After having a little one, Lucy helped me rebuild my strength, fitness, and confidence in a way that fit around family life. The app kept me accountable, and I loved our weekly check-ins—she’s the ultimate hype woman 🥳. Training with Lucy gave me the boost I needed to return to work as a firefighter. The process really works, and I’d love to train with her again! 🥰🙌🏻
Hannah
Her support goes beyond the gym, helping you create lasting healthy habits.
Kirsty
Coaching with Lucy is great. She provides in depth feedback at the end of the week’s check in and has random wee tips and tricks to help you prepare for the next week, that you wouldn’t think about beforehand. Coaching keeps me accountable. I enjoy having someone watching my workouts and tracking my calorie intake. I feel like I don’t want to let my coach down as well as myself so I put the work in.
Amy
Sloan
This program is very helpful and informative. Both before and after my injury it ’s helped me build up strength in the gym and make lifestyle changes that overall benefit my health. I have learned a lot about my nutrition and how to work towards the goals I have for myself. Working with you has made a big impact in my fitness journey and I am very grateful for your guidance.
A Few Words From Our Clients
